Mayday.ai develops its AI-automated platform under InCubed programme

Mayday.ai GmbH will launch a new AI-automated platform in Europe developed with the support of the ESA InCubed programme and the German Aerospace Centre (DLR) for its next-generation disaster and risk information services.

Mayday.ai GmbH will deliver a centralised and AI-based platform providing real time and near real time disaster and risk information services. This German-based start-up provides early warning and (geostationary, polar), camera imagery, audio as well as social media sentiment analysis.

The solution, which runs on an agnostic AI fusion engine, will be available for government agencies, international organisations, first responders, insurance and utility for up to 18 disaster types with native language support.

Mayday.ai’s proposal was selected under the ESA’s programme InCubed Investing in Industrial Innovation with the support of the German Aerospace Centre (DLR), and was kicked-off in July 2021.

The development aims at further enhancing Mayday.ai’s disaster management platform and adapting it to the European setting and its neighbouring regions. It also supports the development of additional disaster management products as well as accelerating Mayday.ai’s global expansion.

We are delighted that ESA and DLR have recognised our technological edge and potential, and grateful for their continuing support in our global growth out of Europe as we build our platform on the Sendai Framework principles. Our innovations will cater to the nuanced community needs globally, with the support of a community-owned model, as well as scenario-based automated notifications. Climate resiliency is within reach in case of many disasters with a culture shift towards proactive prevention, as opposed to the currently fragmented and highly reactive one. More importantly, in addition to saving lives, property, cultural and natural heritage, it also costs remarkably less to accomplish” states Mayday.ai’s Founder and CEO, Kian Mirshahi.

Bertrand Le Saux, ESA Technical Officer, added: “The Mayday.ai platform will provide a next-generation, centralised solution to organise a timely and coordinated response to natural hazards. It will leverage real-time satellite imagery and AI-enhanced predictive analytics to provide automated detection, early warning and integrated two-way communication services for various types of incidents.”

After a number of successful global pilots, the Mayday.ai team will be releasing its enterprise version of its platform in a partnership with Esri, the Environmental Systems Research Institute. In autumn 2021, the company aims to officially launch its efforts to boost community-based resiliency through various global campaigns.

More information on Mayday.ai GmbH InCubed activity can be found here.

Mayday.ai Real Time Disaster Information Web based Platform in Esri.

To know more: Resilient Europe 2.0, Mayday.ai, Mayday.ai Linkedin, German Aerospace Centre (DLR)

InCubed releases a dedicated call for Danish companies


Are you a Danish start-up or company working in Earth observation and using satellite data? Apply now for the InCubed Denmark call here. The deadline is 22 August.

InCubed stands for ‘Investing in Industrial Innovation’ and is a Public Private Partnership co-funding programme run by the ESA Φ-lab that focuses on developing innovative and commercially viable products and services that exploit the value of Earth observation imagery and datasets. InCubed has a very wide scope and can be used to co-fund anything from building satellites to ground applications and everything in between as well as the development of new EO business models.

The programme works in  very close cooperation with its participating Member States and can issue dedicated country-oriented calls as the one just published for Denmark.

In 2021, Danish companies and commercially focused research institutions can apply for up to 3.4 million Danish Kroner in co-funding for the development of innovative and commercially sustainable technology, products and services using Earth observation data through ESA’s InCubed programme.

The call and application form are available online on: link.

The deadline for submitting project pitches to ESA and the Danish Agency for Science and Higher Education is Sunday 22 August.

Idea pitches and proposals are assessed by the Danish Agency in an open competition, based on specific criteria including growth and competitiveness, level of innovation and societal impact. Once evaluated, successful applicants will receive a Letter of Support, which is required to finalize the application process with ESA.

Read more about the national process at the Danish Agency for Science and Higher Education website.


To know more: InCubed – How to Apply, Danish Agency for Science and Higher Education, UFM article promoting the call (in Danish)